Rapid changes and disruptions brought about by the COVID-19 pandemic have forced businesses to adapt swiftly. Consumer goods company Procter and Gamble (P&G) Indonesia is no exception. The local arm of the United States-based consumer goods firm has prepared several strategies that focus not only on business survival but also on the health and safety of its employees, the availability of products amid supply chain disruptions and the pandemic’s impact on communities. The Jakarta Post’s Prima Wirayani and Riska Rahman interviewed P&G Indonesia president director LV Vaidyanathan on Sept. 23 to learn more about the strategies that the company has implemented to adapt to the quickly shifting world dynamic. The following are excerpts from the interview. Question: How has P&G Indonesia altered its strategies to cope with the pandemic? Answer: The moment th…
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