Francis Ford Coppola has been attempting to get Megalopolis into individuals’s eyes for many years. It’s solely not too long ago that destiny’s gone Coppola’s manner with a theatrical US launch in September (and its eventual bodily launch) courtesy of Lionsgate, however when you thought all’s nicely that ends nicely, you’d be mistaken.
Per the Hollywood Reporter, the deal between Coppola and Lionsgate solely issues the film being put onto 1,500 screens, that means the advertising and marketing invoice falls into Coppola’s lap. Earlier than the studio got here into the image, it’s stated that attainable advertising and marketing was some extent of competition for potential distributors after they watched Megalopolis in March and had been pretty baffled by what they noticed. With the advertising and marketing invoice projected to be between $15-$20 million, it’s unclear how the advertising and marketing will take form. Both manner, that’s a hefty tab for the filmmaker and its reportedly troubled (and controversial) manufacturing up thus far.
Coppola poured $120 million of his personal cash into Megalopolis, which is mostly anticipated to probably be his remaining movie. Lionsgate’s beforehand dealt with dwelling releases for his earlier films, and can be aiming to furthr put this film on IMAX screens (which IMAX was already banking on doing, no matter whether or not any studio would distribute the movie). Whereas in theaters, screenings may even function a reporter who asks inquiries to Adam Driver’s onscreen chaacter Cesar halfway by way of the film “when in any respect attainable.”
On condition that and the mixed reactions from those that’ve seen it up to now, Megalopolis goes to be one for the ages in the case of theaters on September 27. Whether or not it’s good or unhealthy, it’ll certainly be some of the talked about movies of 2024.
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