Roblox has appointed Jerret West as its new chief advertising officer and head of market growth. On this brand-new position, West will lead the platform’s advertising and artistic groups and report on to founder and CEO David Baszucki.
“I’m trying ahead to having Jerret be a part of the management staff and work with us as we proceed to scale and convey our imaginative and prescient to attach a billion individuals globally with optimism and civility,” mentioned Baszucki.
Alongside West’s appointment, Roblox additionally promoted Desiree Fish to chief communications officer. She served as VP of Communications since January 2021, main Roblox’s communications and advertising efforts throughout its CMO search.
Main Roblox’s worldwide development
Roblox plans to leverage West’s prior expertise main world groups to drive worldwide development. Before joining Roblox, West most just lately served as CMO of Xbox and company vice chairman of Microsoft Gaming since December 2019. Earlier than this, he held numerous senior management advertising roles at Netflix the place he helped launch and develop the platform in over 40 international locations throughout Europe and Asia Pacific.
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“Roblox is simply scratching the floor of its alternative by itself platform and in connecting to individuals around the globe. It’s THE place the place generations rising up within the digital world meet day by day to take pleasure in thousands and thousands of immersive experiences collectively,” mentioned West.
A part of West’s obligations will embody supporting Roblox’s model partnerships. Along with its immersive experiences, Roblox has added ecommerce support and programatic video ads to make the platform much more accessible for manufacturers.
“For manufacturers, Roblox is in an incredible place to accomplice in distinctive ways in which haven’t been explored earlier than. I see a vibrant and engaged group that’s rising and a platform that’s consistently exploring new methods to create pleasure and enjoyable. As a marketer, that is an incredible place to storytell and join every kind of content material to an enormous and rising group. I can solely think about what content material we’ll carry to the platform as we develop around the globe,” mentioned West.
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