Uber is bringing a handful of latest water-transport choices to Europe, together with a yacht tour in Ibiza and on-demand boat reserving in Venice.
The launches are a part of an effort to maintain up with excessive demand from vacationers within the continent, the corporate stated in a blog post this week. Demand from worldwide clients for Uber’s mobility providers elevated final 12 months by as much as 55% in locations like Greece and Spain, in keeping with Uber.
The Ibiza expertise, named “Uber Yacht,” permits for customers to prebook a personal yacht for the day for as much as eight folks immediately throughout the Uber app for 1,600 euro. Every journey, which lasts eight hours, comes with its personal private skipper, a bottle of champagne, and snacks. It’ll be obtainable to prebook beginning July 26 and obtainable in August.
Uber can also be launching what it calls a “first-of-its-kind water transport service” in Venice this month. Customers can use the app to name a “Limo Boat” on-demand to get across the Venetian Lagoon. The boat can match as much as six folks per journey and might be obtainable between 8 a.m. and eight p.m. every day for 120 euro per journey.
Uber will moreover broaden its boat providing in Greece from Mykonos to Athens, Corfu, and Santorini later this month. The corporate first launched its boat providing within the Greek metropolis final 12 months.
The nautical choices might assist Uber broaden into new markets, attract new clients (by way of novel experiences), and reinforce the model’s mission to “go wherever” and “get something.”
The corporate has a historical past of doing boat promos and choices. In 2013, it provided Bay Space commuters $30 boat rides between the East Bay and San Francisco for at some point. It has additionally lately partnered with Thames Clippers to launch a passenger ferry in London.